Using Keywords to Help Local Business Improve SEO Rank

Want to learn how to use keywords to help improve SEO rank? Here are three tips to help you get started. 3 minutes read

Using Keywords to Improve SEO Ranking


What is a Keyword?


Yoast definition of a "keyword" is "A keyword or a focus keyword as some call it, is a word that describes the content on your page or post best. It's the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website."

Simply put, a keyword is what a consumer types into the search bar when looking online. If you're interested in finding a realtor, then you type "realtor" in Google, and Google then provides you the search results. Here "realtor" is the keyword.


What is Search Engine Optimization?


Search engine optimization, more commonly known as SEO, intends to improve search engine traffic to your site using pure search results (without paying for ads). Your prospective clients see these outcomes when they are looking for a real estate business.

Among the very best methods to enhance your search engine optimization ranking is by adding numerous keywords into your digital content (site, blog, or company listings). The trick to success would be to utilize an assortment of the top keywords for your real estate business.

If you run a residential real estate business, then you'd have keywords that incorporate "residential" on your digital content.


Types of Keywords


Keywords have three primary areas:

  1. Short-tail 
  2. long-tail 
  3. location-based

1. Short-Tail Keywords

Short-tail keywords are specific (one or two exact words), such as "residential" or "residential realtor." Though these short-tail keywords might seem attractive because of their simplicity, the reality is that your real estate business won't necessarily end up at the top of a Google search with these types of keywords.


Large businesses and major brands control short-tail keywords.


2. Long-Tail Keywords

Due to the number of words used in long-tail keywords, they are less conventional than short-tailed keywords. However, they tend to be more specific to your real estate business's internet content. Long-tail keywords will also be less aggressive, empowering your business to rank high in Google search results. Employing multiple longer keyword phrases, you're drawing in clients looking for compounds of those keywords in Google searches.

If you run a residential real estate business known to "sell your home fast" or "foreclosures for sale," make sure these keywords are included in your digital content.


3. Location-Based Keywords

Location-based keywords are distinct words for your real estate business's physical site. For example, should you have a real estate office in Portland, Oregon, then make sure to use those keywords in your online content.

Location-based keywords allow you to draw in a consumer looking not only for a real estate business but one in your area and town.


Keyword No-Nos When Trying to Improve SEO Rank


Now that you know what is a keyword is and how to use them to enhance your SEO rank, here is what not to do.

Resist the temptation to stuff every imaginable keyword associated with a residential real estate business into your online content. Also known as keyword stuffing, which is not a good idea.


Keyword Quality vs. Quantity


Search engines understand and acknowledge high-quality content vs. the number of keywords. This means that stuffing your website using unnecessary or repetitious keyword content can actually damage your SEO rank.


Hoping to Influence Search Results

Due to their enhanced algorithms, search engines can actually penalize websites that try to "play the game" of keyword stuffing. Utilizing "black hat" methods (such as keyword stuffing) is a sure-fire method to get your site penalized in the next search engine upgrade.

To further explain using our residential real estate business example, if you oversell but can't deliver on listings, showings, or sales, clients won't most likely return.


Go To SEO Techniques


Concentrate on quality content that assists your clients and recounts your story. Bear in mind that SEO is a long-term undertaking, and your ranking will improve over time - precisely the way you've established a following for your real estate business.

Local SEO is essential to business success. Check out this 10 step guide to boosting your website rank to get you started.

Ready to find out more about doing business online?  LOCALSYNC'S online courses are available, where you can find out more about online marketingsocial media marketingSeach Engine Optimization, and developing a WordPress website.

Last updated on: 12 May, 2021